How Tesla Became the Most Valuable Automotive Company in the World.

How can you break into the notoriously unforgiving automobile industry and become the world's most valuable car manufacturer in just 17 years? Tesla's journey from brink of bankruptcy to the world's most valuable automaker.

The Grand Theory of Apple.

Rather than a technology company, think of Apple as a luxury brand like Gucci or Hermes. Customers are willing to pay more for a logo that serves as a symbol of status. The customers value it more. The products become a part of their personality.

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